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Abusing alcohol can do far more damage than simply leaving a person with a bad hangover. Drinking more than the recommended amount can significantly expose a person to a number of health complications. Prominent among them is alcohol’s negative effects on the heart.

Alcohol consumption can be addictive and increases an individual’s risk of heart related diseases. Research available shows that, 70% of people who consume alcohol in huge quantities suffer from cardiovascular diseases like heart attack, and many other.  

The cardiovascular system is affected by alcohol at the time of drinking. Alcohol can cause a temporary increase in heart rate and blood pressure. In the long-term, heavy drinking of alcohol can increase heart rate, high blood pressure, weakened heart muscle and irregular heartbeat. All of which can increase the risk leading to heart attack.

The heart is a very strong organ which begins to form on the 8th day of conception and can be problematic when abused with alcohol. It beats and circulates blood to all parts of the body continuously until you die. Blood is pumped around the body by the heart, from the blood vessels through arteries, capillaries and veins. The blood delivers nutrients and other materials to all parts of the body, including the intake of alcohol, which is absorbed directly into the blood stream mainly through the stomach and small intestine.

Statistics from National cardiothoracic centre Ghana and World Heart Day estimated 17.9 million deaths worldwide are attributed to heart diseases and stroke and it is estimated that by 2025, this figure will reach about 25million in 2012.

Alcohol intake has become hazardous and harmful to the human heart resulting to deaths, diseases and injuries. For this reason, Pro health foundation is on the mission to address poor health and dietary status of the youth and drive sustainable change in the lives of Ghanaians. Pro health Ghana proactively partners with other health institutions like, National health service (NHs), Health focus Ghana (HFG), World Health Organization (WHO) and other NGO with the aim to address the health needs of communities and to add value to healthcare to curtail alcohol syndrome among the youth. In the not distance future, Pro-Health Foundation aims at creating awareness on alcoholism and it negative effects on the heart.

PATIENCE AMISAH BABA

BACS 21948, 400 PR

ADVERTISING AND SOCIETY

We predict that affective responses to alcohol warning advertisements (low pleasure and high arousal) will be associated with higher perceived effectiveness . And through the use of most social media platforms, we will encourage sensitization on this issue with our counter advertisement.
It is estimated that 5.9 % of global deaths and 5.1 % of the global burden of disease are attributable to alcohol consumption.

Young adults are frequently the target of alcohol marketing . One policy option to reduce harmful alcohol consumption in this age group is to restrict the marketing of alcoholic products. However, despite consistent evidence that exposure to alcohol advertising has a dose response association with earlier initiation of alcohol use and increased consumption in young people , there is a lack of high quality evidence to support the implementation of alcohol marketing bans or restrictions to reduce alcohol consumption . This is one reason why , Pro health foundation seeks to curb this negative behavior by using counter advertising to bring to the knowledge of these people the negative effects of alcohol to their health. At pro health we pride ourselves on creating awareness about the poor state of health, providing expert knowledge about health through our partners, and embarking on anti-poor health behavior campaigns. An alternative approach to restricting alcohol marketing is to use counter alcohol advertising messages about the positive effects of alcohol consumption with public health messages presented as advertisements that warn about the negative consequences of alcohol. There is very little comparable evidence for alcohol counter-advertising. Whilst evidence exists suggesting that, advertisement campaigns to reduce alcohol impaired can be effective when professionally executed. That is why we at PRO-HEALTH foundation seek to serve as a catalyst in bringing sustainable change in the health of Ghanaians . Findings show that counter-advertising literature indicate that advertisements evoking strong negative emotions, such as fear and disgust elicited by graphic imagery of the damaging health effects of drinking by highlighting disingenuous practices of the alcohol industry. There is also indication that emotionally evocative advertisements have the potential to reduce socioeconomic inequalities in drinking and we at Pro health have come up with a counter advertising campaign on the effect of alcohol on the heart With the use of animation. To create more awareness. The primary aim of this counter advertisement by Pro health foundation is to reduce the urge to drinking alcohol excessively. We predict that participants exposed to alcohol warning advertisements will report fewer urges to drink alcohol Through this counter advertising campaign.

Within the period of three years, from the commencement of the campaign, ProHEALTH Foundation intends to achieve a 30% increase in the awareness creation on
matters of alcoholism and its negative effects on human health.
● By December 2026, the campaign aims at achieving a reduction in the intake of alcohol
among the youth and age from the current 41% to 20%.
● To ensure that by December 2028, the number of heart-related diseases arising from the
intake of alcohol is reduced by 30%.

BY: DADEBOE ofotsuwa Portia- Bacs21978 .

FIELD EXPERIENCE
We did an animation video so did not really include a lot of field experience .
On the other hand I made the voice over for the video ,and communicated mostly with the Animator.

DADEBOE ofotsuwa Portia- Bacs21978

Collaboration

We work with commitment and integrity, in an atmosphere of respect, to proactively partner, collaborate, and convene others to address the health needs of the community and add value to the healthcare system.

Stewardship

Through good governance and stewardship, we utilize our resources to address community needs.  We strive for cost-effective solutions.

Creative Leadership

We provide creative leadership to facilitate and coordinate health improvement solutions.  We are a catalyst and advocate for quality health and wellness.

Knowledge/Education

We disseminate health information and assess healthcare needs. We are knowledgeable about the services of health-related organizations in our community. We work to provide opportunities for the community to be informed.

EMAIL: prohealthfoundation123@gmail.com
FACEBOOK: prohealth foundation Gij
TWITTER: ProHealthFound1
INSTAGRAM: pro_healthgh

BLOG: profoundation.health.blog

PRO-HEALTH foundation is a non-profit, non-governmental organization Instituted in 2010 by a group of young passionate health volunteers on a mission to address the poor health and dietary status of people particularly the youth of Ghana.

VISION

PRO-HEALTH foundation seeks to serve as a catalyst in bringing sustainable change in the health lives of Ghanaians

MISSION

Our mission is to build long-term partnerships with local communities and health systems to facilitate sustainable, innovative and life-saving health and dietary care for the youth.